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11 Eco-Friendly Makeup Brands for a Sustainable Beauty Routine

Using Sustainable Makeup Brands Offers Several Benefits, Including:

Natural and Sustainable Ingredients: Sustainable makeup brands focus on using natural and sustainable ingredients, reducing the use of harmful chemicals.

  • Eco-Friendly Packaging: These brands often use eco-friendly packaging, contributing to waste reduction and environmental conservation.
  • Ethical Sourcing: Sustainable cosmetics support ethical sourcing and fair trade practices, promoting biodiversity preservation and supporting communities.
  • Reduced Environmental Impact: By using renewable raw materials and sustainable production methods, these brands help minimize their environmental footprint.
  • Healthier for Skin: The use of natural ingredients in sustainable makeup can be gentler on the skin, reducing the risk of irritation or adverse reactions.

These benefits highlight the positive impact of choosing sustainable makeup brands not only on personal health but also on the environment and ethical practices within the beauty industry.

How Do Sustainable Makeup Brands Contribute to Reducing Waste

  • Eco-Friendly Packaging: These brands often use eco-friendly packaging materials, such as recyclable or biodegradable options, reducing the amount of plastic waste generated.
  • Minimalist Packaging: Some sustainable makeup brands opt for minimalist packaging designs, eliminating unnecessary layers and reducing overall waste production.
  • Refillable Options: Many sustainable makeup brands offer refillable options for their products, allowing customers to reuse the packaging and reduce single-use waste.
  • Zero Waste Initiatives: Certain brands focus on zero waste practices, aiming to minimize waste generation throughout their production processes and product lifecycle.
  • Encouraging Sustainable Practices: By promoting responsible consumption and educating consumers on sustainable beauty practices, these brands help reduce overall cosmetics waste in the industry.

These efforts collectively contribute to a more environmentally conscious approach within the cosmetics industry, emphasizing waste reduction and sustainable practices.

1.100% Pure

Image by 100% Pure

100% Pure is dedicated to organic beauty, offering a range of skincare, cosmetics, and bath and body products. Their award-winning items are crafted without harmful toxins and are cruelty-free. With a focus on natural ingredients, 100% Pure provides nourishing personal care products made with high-quality, cruelty-free ingredients. They are committed to creating natural makeup and skincare formulations while prioritizing environmental sustainability. Additionally, 100% Pure contributes to the global community by donating a portion of every purchase.

100% Pure Fruit Pigmented Ultra Lengthening Mascara

100% Pure Coffee Bean Caffeine Eye Cream

100% Pure Cocoa Butter Matte Lipstick

2. Alima Pure

Image by Alima Pure

Alima Pure, hailing from Portland, Oregon, is a natural cosmetics brand committed to uncompromising quality. Our makeup blends luxury with high performance, crafted from clean ingredients. We redefine makeup as a tool of self-expression, offering an extensive range of foundation shades to suit every individual. Our products are devoid of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles, and are never tested on animals. Additionally, we hold certifications including BCorp, Leaping Bunny, and membership in 1% for the Planet. We also actively participate in environmental initiatives like the Eden Reforestation Program and Carbon Fund.

Minori Cream Highlighter

Alima Pure Cream Concealer

Alima Pure Satin Matte Foundation

3. Juice Beauty

Image by Juice Beauty

Juice Beauty emerged from a lifelong dedication to wellness, skincare, and environmental stewardship. Our skincare lines focus on anti-aging, brightening, firming, and blemish control, delivering high-performance results beyond typical “clean” skincare. Dive into the world of Juice Beauty makeup and revel in vibrant colors that enhance your complexion. Transform your hair with our botanical juices and plant protein haircare products, achieving a brighter and healthier look. Committed to sustainability, Juice Beauty skincare adheres to vegan, cruelty-free practices, utilizes Certified Organic ingredients, and features recyclable packaging.

Juice Beauty SPF 30 Tinted Mineral Moisturizer – BB Cream

Juice Beauty Phyto – Pigments Liquid Lip

Juice Beauty Phyto-Pigments Illuminating Primer

4. Elate Cosmetics

Image by Elate

Elate prioritizes people and the planet, making low waste and sustainability central to their makeup brand. Their refillable products have saved hundreds of thousands of packages from ending up in landfills. Additionally, their seed paper packaging has helped cultivate over one hundred thousand gardens. Elate is proud to be 100% vegan and cruelty-free, reflecting their commitment to ethical practices.

Eye Duo – Elate Mascara & Eyeline Pencil in Black

Elate Creme Concealer and Illuminator

Eco-Friendly Safety Butterfly Razor

5. Green Eco Dream

Image by Green Eco Dream

Green Eco Dream many environmentally-conscious individuals face challenges in finding a reliable destination to shop for effective and verified eco-friendly essentials. Green Eco Dream was established as a comprehensive solution, offering a one-stop shop for all things sustainable. It’s a place where you can effortlessly support your eco-friendly lifestyle and feel assured about the positive choices and impact you’re making on the environment.

Lip Balms Gift Set, Red Berry

6. Epilynx

Image by Epilynx

Epilynx they defined “medically-clean” as using ingredients and raw materials that are:

  1. Clean (non-toxic) and
  2. Free from most common allergens, including celery, gluten (wheat, barley), crustaceans (such as prawns, crabs, and lobsters), eggs, fish, lupin, milk, molluscs (such as mussels and oysters), mustard, peanuts, sesame, soybeans, sulphur dioxide and sulphites, and tree nuts (such as almonds, hazelnuts, walnuts, brazil nuts, cashews, pecans, pistachios, and macadamia nuts) when applied to the skin, eyes, lips, etc.

Gluten Free, Hypoallergenic, Vegan, No Cruelty, Nut Free

Liquid Eyeliner Pens-Non-Smudge, Waterproof

Illuminating Blush & Bronzer-Limited Edition

Luminous Under Eye Concealer For Dark Circles

7. RMS Beauty

Image by RMS Organics

What sets RMS Organics apart as one of the premier environmentally friendly makeup companies is their commitment to using raw, food-grade, and organic ingredients in crafting their products. By prioritizing these high-quality ingredients, they transform makeup into a nourishing and hydrating experience for the skin.

From concealers to highlighters, every formula is designed to revolutionize makeup by infusing healing and nourishing elements into their formulations. Additionally, their products are non-toxic and GMO-free, ensuring that they meet the highest standards of purity and safety.

Free From: GMOs, Nanos, Parabens, Phthalates, soy, sulfates

Ethics: their products are packaged in 80% post-consumer recycled paper and are certified organic. We prioritize quality and transparency in our ingredients and processes. Our packaging includes recyclable glass jars and refillable options. Additionally, we are proud members of PACT (People for the Advancement of Community and Environment), further demonstrating our commitment to ethical practices.

Eyelights Cream Eyeshadow

Back2Brow Powder

UnCoverup Concealer

8. Axiology

Image by Axiology

Ericka Rodriguez founded this sustainable makeup brand with the vision of creating the safest and most ethical lipstick available. Axiology’s lipstick and lip crayons are crafted using organic botanical oils and ethically sourced pigment minerals.

Furthermore, these lipsticks and lip crayons are vegan, certified cruelty-free by PETA, gluten-free, soy-free, and fragrance-free.

Free From: Palm oil, fragrance, alcohol, gluten, synthetic preservatives

Ethics: Axiology is committed to vegan, cruelty-free practices and is certified organic. Their products are also 100% plastic-free, with packaging made from 50% post-consumer recycled plastic.

Lip To Lid Set

9. Cheekbone Beauty

Image by Cheekbone’s

Cheekbone stands out not only as one of the most sustainable makeup brands but also as one of the very few Indigenous-owned cosmetic companies globally!

Aimed to make a difference in the lives of indigenous youth, Jenn Harper, Founder of Cheekbone Beauty, 

Their commitment to sustainability extends beyond using all-natural, organic, and pure ingredients. Cheekbone’s products are housed in carefully crafted, biodegradable packaging, reflecting their dedication to environmental responsibility.

Recently, they expanded their lineup of sustainable makeup products to include a lengthening and volumizing mascara, further enhancing their portfolio of conscious cosmetics.

But Cheekbone’s mission goes beyond makeup. They actively support Indigenous communities through financial contributions and project-based initiatives, demonstrating their commitment to uplifting Indigenous peoples.

Free From: Sulfates, parabens, formaldehydes, phthalates, talc, oxybenzone, coal tar

Ethics: We are a Certified B Corporation committed to giving back 1% for the planet. Our products are sourced through fair trade practices and are vegan and cruelty-free. We prioritize sustainable packaging and are proud members of PACT, offering refillable options to minimize waste.

Sustain Lipstick

Small Tapered Blending Eyeshadow Brush

Unify Multi-Pencil

10. Fitglow Beauty

Image by Fit Glow Beauty

Fit glow Beauty offers skincare and targeted treatment makeup designed to complement your skin. Our products are crafted from ethically-sourced, plant-based ingredients, free from heavy oils, silicones, and waxes. We prioritize the health of your skin, especially for those facing challenges like dehydration, redness, sun damage, and premature aging. Certified cruelty-free, gluten-free, and featuring FSC certified packaging, our formulations are enriched with organic plant actives to nourish and transform your skin.

Night Lip Serum

Lip Colour Serum

Vegan Lip Liner

11. Natures Brands

Image by Bella Mari of Nature’s Brands

Bella Mari by Nature’s Brands are you aware of the ingredients in the products you use? If you seek to avoid the numerous chemicals found in everyday health, beauty, and household items, then opt for our all-natural, chemical-free, cruelty-free, additive-free, organic, and vegetarian products. You can conveniently purchase our products directly from this website!

Bella Mari cosmetics line is dedicated to providing the most natural makeup options. Bella Mari products are devoid of synthetic preservatives, bismuth oxychloride, petrochemicals, artificial fragrances, and preservatives. Now, by combining Bella Mari’s natural mineral makeup with Herbal Choice Mari’s natural and organic skincare, you can embrace a comprehensive natural skincare regimn.

Natural Moisturizing Foundation 

Natural Mineral Lipstick 

Natural Mascara (Black)

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